STORY

Yea.Nice was launched in October 2010 by JJ Thomas and Josh Sherman. At a young age, both lived and breathed the action sports lifestyle. As individuals, they gained notoriety and success from snowboarding. JJ topping podiums at X-Games, Dew Tour, and the Olympics. And Josh finding a path that eventually landed him on the cover of Transworld.

The brand started with simple beginnings as co-founders shipped the first line that consisted of a couple trucker hats out of Josh’s 300 square foot studio in Boulder, CO. Now based in Costa Mesa, CA and in it’s 3rd year Yea.Nice is sold in over 400 selective stores across the U.S and has grown into headwear, accessories, bags, and apparel.

JJ and Josh have brought an original vibe to the action sports lifestyle and Yea.Nice has already been seen on top pros in the snowboard, skate and surf world, as well as major musicians and TV personalities. With an uncompromising attention to detail and authentic roots, Yea.Nice will continue paving it’s way as a leader of change.