Spring 2014 line is here.

Thursday, January 23rd, 2014

Our Spring 2014 collection will be dropping February, March, and April with a heavy influence of custom artwork infused into the majority of the collection. Welcome to Spring 2014, it was by far the most fun to create.

Yea.Nice Spring / Summer 2014 Look Book from Yea.Nice on Vimeo.

And It’s Beanie Season

Tuesday, October 22nd, 2013

Our headwear line is constantly growing and evolving. Here’s a look at some of our freshest gear from the new line that’s available now!



Friday, August 9th, 2013


Noni Boutique

Thursday, August 8th, 2013

Noni Boutique is now stocked with fresh Y.N gear from our most recent drop! Encinitas, Ca on hwy 101.




Tuesday, July 30th, 2013

August 2013 Issue:



Screen Shot 2013-07-30 at 5.18.21 PM


Saturday, July 13th, 2013


07.13.2013 We are proud to release the first drop from our Fall 2013 line. In this release we included new 5-panels and snapbacks that will be distributed online and in select Yea.Nice stores. You’ll see a mix of custom sublimated artwork, to a vast amount of unique fabrics in every piece. Enjoy.

Fall/Holiday 2013 Look Book: Yea.Nice Fall / Holiday 2013 Look Book from Yea.Nice on Vimeo.


Galaxy 5-panel front


Galaxy 5-panel side


Gold 5-panel front


Gold 5-Panel Side


Speed 5-panel front


Speed 5-panel side


Static 5-panel front


Static 5-panel side


Parrot Snapback front


Parrot snapback side


Studs Snapback Front


Studs Snpaback Side


Circles Denim Snapback Front


Circles Denim Snapback Side

Yea.Nice at Agenda Long Beach, CA

Wednesday, July 10th, 2013

Yea.Nice is proud to launch their Spring 2014 line at Agenda – Long Beach, CA. Since the beginning, the mission is to put fun back into the world and incorporate a blend of street culture with the brands deep roots in action sports. Prior to Yea.Nice’s launch, both co-founders gained notoriety and success from snowboarding. JJ topping podiums at X-Games, Dew Tour, and a bronze at the Olympics, and Josh finding a path that eventually landed him on the cover of Transworld. With an uncompromising attention to detail, Yea.Nice will continue paving it’s way as a leader of change.

Book your appointment now at


Yea.Nice event in Huntington Beach, CA

Sunday, June 30th, 2013

Yea.Nice Co-founder Josh Sherman handed out over 300 Y.N caps and shirts in Huntington Beach, CA yesterday.

It all started with a game of corn hole, make the bag in the hole and win, plain and simple! A lot of the shirts were special samples that never made it to production, so people walked away with items that only 6 or 7 were ever made in the world. Best part is they never even knew it, that’s what you call a come up!


Photos from go skate day at active ride ship HQ

Saturday, June 29th, 2013

Yea.Nice had a fun day at the Active H.Q for Go Skate Day! We gave out promo, arm wrestled, skated, and had a good time.





Parrot snapback drops 7/15

Friday, June 28th, 2013



Marquis in the electric 1 seater at the beach.

Friday, June 28th, 2013



Saturday, June 22nd, 2013


Josh Sherman & JJ Thomas

Saturday, June 15th, 2013

We shipped out first line out of Josh’s 300 square foot studio, and almost three years later we are just as hungry. We strive to deliver our brands story through the best design, marketing and quality of product. Thanks Josh and JJ.


S/O to Justin Rota from Second Generation

Friday, June 14th, 2013

Second Generation just ripped a show at the Belly Up in Solano Beach, Ca, and lead singer Justin Rota was repping a classic Y.N tank while ripping the stage to shreds during a killer performance in honor of their fallen friend Chris Lingren. Photos by Greg Cali.



Countdown to backpacks

Thursday, June 13th, 2013




Summer Spokes

Tuesday, June 11th, 2013



SOF at the Saloon

Thursday, June 6th, 2013

Thanks to everyone who came out last night, and thanks to SOF and SWIMM for bringing the house down last night at the Saloon!



The Hull x Sugar

Monday, June 3rd, 2013


Newport Beach

Thursday, May 30th, 2013

Another good day of shooting in the books for the team.





It’s A Photo Shoot

Tuesday, May 28th, 2013

Behind the scenes look of our shoot going on right now in the office! The crew is cranking and getting images that we will be displaying the next few weeks on our site and social media.









Sneak Peek

Tuesday, May 28th, 2013

A quick look at our “Merica” 5 panel that drops seven days before July 4th.


The DJ 2

Tuesday, May 21st, 2013


Style out by Kylie

Monday, May 20th, 2013

Here are some of my favorite essentials to go with our Yea.Nice product.

Photo 1: Hard in the Yard tank top , Planted 5 panel. LRG Camo Cargo shorts, Nixon 51-30, & white high top vans .

Photo 2: The kittens rule tank top looks good with the hull 5 panel, Sabre ” No controls”, diamond key chain wallet , & a gunmetal 51-30 by Nixon.

Photo 3: Last but not least the SouthBeach snapback looks great with the new HUF plant life shoes, Nixon headphones, Diamond wallet, & a nixon Iphone 5 phone case.

- Intern Kylie

IMG_1006 IMG_1009 IMG_1011


Friday Cruise Control

Friday, May 17th, 2013

This snapback was one of the first three hats we ever made when we first launched in 09. After countless requests we decided to bring it back. Welcome home DJ 2


The Essentials

Thursday, May 16th, 2013

The Jungles 5-panel and your daily vices.


Inside The Brand

Wednesday, May 15th, 2013

Josh Sherman is a beast in the office and keeps this company going! Homie lives and breathes Y.N. and is the reason we are where we are! Props young boss!

JJ Thomas


Monday Grinding

Monday, May 13th, 2013



The Essentials For Today

Friday, May 10th, 2013

The YEA.NICE Steadfast Snapback from our latest drop.



Friday, May 10th, 2013

Where The Lonely Kids Go When The Bell Rings from James Workman on Vimeo.

This Kanye West documentary is a good way to spend the next 45 minutes of your day, created by super fan James Workman you know this last name goes hand in hand with the work he put in to create it this (5,000 hours). Here is what James Workman said on his documentary:

“My first intention was to make like a 10 minute video with Kanye quotes and such, but I had so much material so I decided to make it a tad longer. The closest I could get to a real documentary. (We really need one in all honesty).

My goal was to capture something from every solo album, and the video is basically chronological. Starting with CD and ending with MBDTF.

I entitled it Where The Lonely Kids Go When The Bell Rings (I know that’s not the actual line in Eyes Closed), because I feel like that sums up Kanye’s career – The outsider. The misunderstood genius.

This took me 5000 hours to make so please be kind…”


Thursday, May 9th, 2013

Mikey Haywood is apart of the YEA.NICE family, he’s been on our skate team for almost a year now and just when you think you have him figured out…homie hits you with instagram GOLD. Mikey likes to roll up to our offices looking all dapper and acting like a pro…but we know when he leaves he’s hitting the streets with broads like this. DAMN.


We get it.


Mikey and Josh Gomez at the office looking dapper as a bitch. Talking about skating, new video parts dropping, acting like a pro.


The real Mikey Haywood…we get it.

South Of France

Thursday, May 9th, 2013

Big congrats to our dear friends Jeff and Kelly from South Of France for landing the soundtrack to the new Blue Moon Brewing Company commercial! These two will be playing shows all summer and will be coming to Encinitas , CA on June 5 for a YEA.NICE party at the Saloon! Be sure to make it.


Inside The Brand

Wednesday, May 8th, 2013


Feeling Like Summer

Friday, May 3rd, 2013





Friday, May 3rd, 2013

Kanye West may be releasing new album on June 18th

Thursday, May 2nd, 2013


Josh Sherman:
I am always on the hunt for new music and enjoy all different genre’s but I’ve always had a much more invested interest in rap. I know I personally am excited for Kanye’s new album and when I saw these words from HighSnob it confirmed the rumors on what I think will probably be another phenomenal album from Mr. West:

“After dispelling rumors regarding the title of his upcoming album and confirming them instead as the name for a track, Mr. West took to Twitter today to announce the words “June Eighteen.” Early thoughts point to June 18 being the official release date of his next album. Whatever its significance may be, we’ll be sure to keep you updated.” – Highsnob

May Powder Day

Thursday, May 2nd, 2013

Yes it’s still snowing in Colorado!


First ever triple cork 1620 landed in snowboarding – WTF?

Thursday, April 25th, 2013

Endless Winter

Thursday, April 25th, 2013

It’s not unusual to see ample amounts of snow stack up in the Rockies during March and April, but this April has been different. Colorado has had more powder days in the last month than we’ve had all season.

I’ve been coming to Aspen for weeks on end for about 15 years now, and I’ve never seen it snow this consistently here. Even the locals who’ve grown up here have said its the best spring that they can ever remember, but along with all this snow comes very high avalanche danger and questions to how and why it is still snowing so hard this late in the season.

Scientists can’t even explain and agree on the change in weather, but one thing we all can agree on is that the planet is constantly changing, and maybe this is a sign of things to come. If this weather pattern keeps up the next few years I’d recommend pushing back your yearly ski vacation to the March or April.

Spring snowboarding is the best! It’s either sunny and your snowboarding in a hoodie, or it’s puking snow and your riding a foot of fresh. Thank you to Mother Nature for the extended season, and please be safe and enjoy this endless winter.

JJ Thomas















Earth Day

Monday, April 22nd, 2013


Yea.Nice x the Active Ride Shop Bro-Down Showdown

Friday, April 19th, 2013
This Sunday!!

This Sunday!!


Tuesday, April 9th, 2013

The long awaited Spring Drop 3 has arrived. This release was 4 caps: The Jungles and Camo’d 5panel, the Sabol leather strap back and Steadfast snapback. The demand for the Jungles and Camo’d 5panels have been through the roof and we’re just as excited as you are to have them available. Along with our Spring Drop 3 we did a surprise and un-marketed new Mint color way in our popular “It’s Nice” tank. We produced very limited quantities and it is available in 1 select retailer as well as our website.

Here’s a couple shots from our Spring Drop 3 shoot.

photo copy

photo copy 4

photo copy 3

photo copy 2

Camo'd 5panel front

Camo’d 5panel front

Camo'd 5-panel side

Camo’d 5-panel side

Jungles 5-panel side

Jungles 5-panel side

Jungles 5panel front

Jungles 5panel front

Sabol Leather Strapback - strap goes back into hat with a bronze clasp.

Sabol Leather Strapback – strap goes back into hat with a bronze clasp.

Sabol Mint front with a green underbrim and 3D pop stitch    Y.N logo

Sabol Mint front with a green underbrim and 3D pop stitch Y.N logo

Steadfast snapback back

Steadfast snapback back

Steadfast snapback front. Woven label logo with heather grey brim.

Steadfast snapback front. Woven label logo with heather grey brim.

French Powder at Euro X with Nathan Johnstone

Tuesday, March 19th, 2013

This is my fourth trip to Euro X games, but this is the first time I’ve gotten the opportunity to ride powder at the insane resort.
Nathan Johnstone is here from Australia, and is competing in the event. Last night he told me to meet at him at breakfast for a morning powder session, so that’s what I did. Nate and ripped until our legs went numb and the photos below are what he have to show for it!

JJ Thomas









Photos from Active Ride Shops “Sponsor Me” event

Monday, March 18th, 2013

Yesterday we sent it to Mt.High for Active Ride Shops “Sponsor Me” contest. Picture this, perfect weather, perfect rail setup, tons of friends and everyone wins. Pretty rad contest eh? Well that’s exactly what went down and special shout out to Zach Foster for being the latest addition to the Yea.Nice crew after a killer performance at the “sponsor me” event.


A nice view from the lift.


Yea.Nice Co-founder Josh Sherman handing out beanies and thanking the competitors for a great day.


Active ride shops elite and miss Tina Grimes in our “It’s Nice” crewneck from spring drop 2.


The setup was fun, mellow rails and boxes all the way down.


This dudes ready. Haha.


Monday, March 11th, 2013


YEA.NICE is now hiring! We are looking for a passionate graphic designer who loves the apparel industry and understands our market. An ideal candidate has attended a well recognized school (FIDM a plus), earned their degree, has completed an internship, and/or has previous professional work experience under their belt. This position has great potential for advancement as we are a growing company. You’ll work in a fast-paced, positive and progressive work environment with a super fun crew. At Yea.Nice, it is our mission to create top quality products, with a unique and fun approach. If you think you’d make a great addition to our team, email your resume/cover letter, portfolio website url, or samples of your work to

Minimum Education, Experience, and Skills Required:
- Degree in Apparel Design, Graphic Design or related course study
- Minimum 1-2 years of experience
- Understanding of the streetwear and action sports markets
- Advanced skills in Adobe Creative Suite
- Knowledge of HTML/CSS/PHP and WordPress a plus
- Ability to work in a fast pace environment, manage time effectively, and meet strict deadlines

- Must use your personal computer and design software
- Owning professional grade photography equipment is a plus

Start date: April 15th, 2013
Compensation: Salaried position

What You’ll Be Doing

1) Design and layout of two catalogs per year (both print and web versions). Crop and silouhette all product images. Ensure accuracy of style names and numbers. Working with printer to ensure best results.

1) Creation of technical files (tech packs/CADs) for product sampling and production. Ensuring they meet the standards set by each factory, ie measurements, fabric codes, stitch codes, and Pantones.
2) Create original designs for multiple product lines a year
3) Closely follow the apparel industry and recognize trends

Marketing (Print/Web):
1) Design and develop print advertisements/campaigns
2) Creating web banners and assets for use own our website and retailers.
3) Create promotional social media ads for new lines, products, and contests
4) Laying out flyers/posters for events

Visual Aids for our Sales Team:
1) Working closely with VP of sales to create weekly visual aids for our sales reps

1) Layout and writing copy for bi-weekly newsletters for retailers and consumers

1) If applicable, please summarize your photography experience. Ability to shoot studio and on-location product/lifestyle shots is a major plus!

Vendor Relations:
1) Work closely with our factories and maintain good relationships.

1) Occasional supervision of freelance designers

Please submit a resume/cover letter, website and samples of previous work to


Thursday, February 28th, 2013



Monday, February 25th, 2013


Russia | Ze Motherland

Thursday, February 14th, 2013

This week was the Olympic test event in Rosa Khutor, Russia. All the nations came together to get a look and see where Olympic medals will be getting crowned a year from now at the 2014 Olympic Games.

I came into it with zero expectations, and that attitude worked out for me. The pipe wasn’t X games quality, but it was pretty good. The slope style event didn’t even get built, but who cares when you have lift access to terrain that compares to Jackson Hole, except without the crowds!!

This place is nuts. Other than the massive amounts of construction going on all around you this is one of the best and strangest places I’ve ever been.

What makes it amazing is the terrain, and the difference of climate from the base of the mountain to the top. The base compares to Big Bear in Southern California, and the top reminds me of Squaw Valley. Besides the airport security you have to go through to go up the mountain this place is insane, and I think will host a fantastic 2014 Olympic Games next year.

If you have the time and money I would definitely pencil this place in on your bucket list of snowboard spots to make it to! Bring your powder board and friends and get ready for a totally unique snowboarding experience. Below is a range of photos from the base to mid mountain, to the top where the powder lies. Enjoy.

JJ Thomas










Tuesday, February 12th, 2013

This Spring YEA.NICE has 3 drop dates, today we released 4 brand new hat styles. Two 5panels and two Snapbacks available at this link: Spring Drop 1

Drop 2 will go down on March 5th and we will release 6 brand new tank tops, shirts, and crewneck designs.

Drop 3 goes down on April 5th and we will release another 4 new hat styles that include three 5panels and one leather snapback.

Stay tuned as we will leak images, and most importantly go buy drop 1 that is available NOW!!.


The Hull 5panel

The Hull 5panel

The Planted 5panel

The Planted 5panel

DJ II Aqua Snapback

DJ II Heather Grey Snapback

DJ II Heather Grey Snapback


Monday, February 4th, 2013

This month we did 4 national trade shows, 6 regional shows, and it couldn’t have been more fitting to end the trade show season on showcasing YEA.NICE at SIA for our first time. I’ve been attending SIA since 2002 as an athlete, after my career was done I attended SIA as a sales rep, and in 2013 I was fortunate enough to have my brand showing our latest collection and the feeling and response was incredible.

In our booth we had myself, co-founder of Yea.Nice, Olympian and X-Games winner JJ Thomas, design guru Ryan Sabol, and sales and marketing master Christopher Friel.

Colorado is where we launched YEA.NICE, it’s home to many of our friends and accounts and we can’t thank you enough, especially our retail partners that took the time to do appointments to see what’s coming next from us.

From one of the best trips of my life, we look forward to our next year with SIA in Denver, CO.
- Josh Sherman

YEA.NICE co-founder Josh Sherman arriving in Denver and standing in front of the controversial artwork that some believe is a massive conspiracy theory.

YEA.NICE co-founder Josh Sherman arriving in Denver and standing in front of the controversial artwork that some believe is a massive conspiracy theory.

Setup aint pretty, but we got it done!

Setup aint pretty, but we got it done!

All set up and ready for appointments.

All set up and ready for appointments.

Hats on hats on hats on hats.

Hats on hats on hats on hats.

The headwear rack that is changing the headwear game.

The headwear rack that is changing the headwear game.

SIA ad in the new Snowboard Colorado Magazine featuring our OG rider Zack Black.

SIA ad in the new Snowboard Colorado Magazine featuring our OG rider Zack Black.

With Mr. Andrew Mendoza. He won our Holiday sales contest at Active Ride Shop and we flew him out for SIA, dinner, parties and babes. Thanks Andrew, this kid is on point.

With Mr. Andrew Mendoza. He won our Holiday sales contest at Active Ride Shop and we flew him out for SIA, dinner, parties and babes. Thanks Andrew, this kid is on point.

YEA.NICE team rider Colin Spencer, check out his latest video part in the YES movie.

YEA.NICE team rider Colin Spencer, check out his latest video part in the YES movie.

Eddie Wall chilling in the booth and just threw on a fresh beanie.

Eddie Wall chilling in the booth and just threw on a fresh beanie.

At the 686 "Lights Out" charity event. People got bloody, but not our boy and winner Eddie Wall.

At the 686 “Lights Out” charity event. People got bloody, but not our boy and winner Eddie Wall.

On the red carpet with Peter Line, Eddie Wall, and TW web guru Hondo.

On the red carpet with Peter Line, Eddie Wall, and TW web guru Hondo.

Mr. Eddie Wall chilling behind Peter Line as he accepted the Legendary award at the Transworld Rider Poll Awards.

Mr. Eddie Wall chilling behind Peter Line as he accepted the Legendary award at the Transworld Rider Poll Awards.

The eagle claw, the only way to drink a beer.

The eagle claw, the only way to drink a beer.

Ryan Sabol hanging with his two favorite babes that just happen to be wearing a YEA.NICE beanie...there are no coincidences in life.

Ryan Sabol hanging with his two favorite babes that just happen to be wearing a YEA.NICE beanie…there are no coincidences in life.

After party at the Yea.Nice Party, here is the up and coming band South Of France with the biebs.

After party at the Yea.Nice Party, here is the up and coming band South Of France with the biebs.

Kenny the Zebra having fun with Danny Kass, Mr. Friel, and JJ Thomas.

Kenny the Zebra having fun with Danny Kass, Mr. Friel, and JJ Thomas.

Catalogs on catalogs.

Catalogs on catalogs.

Overseeing the crowd.

Overseeing the crowd.

Co-founders of Yea.Nice, Josh Sherman & JJ Thomas on the last day of SIA

Co-founders of Yea.Nice, Josh Sherman & JJ Thomas on the last day of SIA


Thursday, January 31st, 2013

I urge you all to try this! This is called pow surfing, no-boarding or snurfing. Three different names for the same activity which is snowboarding without any bindings on. The base is P-Tex, just like your snowboard, but the top is wood, and this stomp pad type material where your feet go.
This is where snowboarding came from. Long before 22ft half pipes and 100ft park kickers, there were these wooden boards with no bindings on them. The original ones had ropes to hold on to, and some still do, but my favorite as of lately are the pow surfers made in Logan, Utah by my friend Jeremy Jensen.
Jeremy has spent years trying these boards, and figuring out what works best.
I’m going to warn you that when you get your first pow surfer you won’t even want to ride it, because these boards are pieces of art all in themselves! It’s literally the same feeling you get when you pick up that new surf board from the shop. You want to use it immediately, but at the same time you don’t want to put a scratch in it either.
I still love snowboarding, but somedays when you want to hike or take road laps at the local pass I suggest you grab yourself a pow surfer and get back to basics. It is extremely fun and makes you feel like you just started snowboarding all over again.

JJ Thomas







Wednesday, January 30th, 2013

I really hope all of you were able to catch some of the action that went on this past weekend in Aspen, Co at the X Games.
Every year has its highlights, but this year was like no other X. Every event that went down was better than the next, and I guarantee people will be talking about the big air event for years to come! Tricks that have never been done, and parties until 5 in the morning are what made this the best X Games I’ve ever been to.
Congrats to all the guys who competed and made history, and special thanks to our friends at Marley Mellow Mood Beverage for throwing insane parties every night, and letting us in the door with all of our rowdy friends.








Monday, January 28th, 2013



Monday, January 28th, 2013

Rocking the Yea.Nice Sabol snapback and Forever Young shirt in their latest Major Lazer remix!!


Friday, January 25th, 2013

Stop 2 hits Mt. High this weekend. For more info, visit

The Recon Tour is an intelligence gathering mission to find the best amateur and pro snowboarders and skiers in the West. All levels are invited to compete against fellow riders in respective age and open categories.



Thursday, January 24th, 2013


Arvada Park With Kevin Senes and Trent McQueen

Monday, January 21st, 2013

I’ve been hearing about this park non stop since it opened, so today I finally got out around to seeing it first hand with local rippers, Kevin Senes and Trent McQueen.
After documenting them tearing the place to shreds I sat down and asked them a few q’s.

JJ-When did this place open up?
Kevin-About a year and half ago.

JJ-Do you primarily skate here now?
Trent-Yeah pretty much all the time.

JJ-What else should we know about this concrete kingdom?
Trent- Good spot, good people.
Kevin- Yeah I love it here but there’s lots of scooters. You need to keep your eyes peeled for scooter gangs at all time! Haha.







Yea.Nice x Agenda NYC this week!

Monday, January 21st, 2013

Yea.Nice will be showing our newest collection this week at Agenda NYC!


LEAK: New Skool’d music video

Friday, January 18th, 2013

The latest addition to our crew…Skool’d, has released a new “Our Way Monday” video. These dudes are going ham and are no doubt headed for success. They have the talent, they have hot babes, and best of all they make a dope product. Check them out here..

Who’s excited for X-Games next week?

Friday, January 18th, 2013

The Yea.Nice crew will be there with athletes competing and the rest of the homies and we’ll be up to our usual antics, if you see JJ make sure tell yell “YEA.NICE!!!’ to him!


Yea.Nice x Knowshow this week!

Monday, January 14th, 2013

Yea.Nice is proud to announce we are returning to the KnowShow in Vancouver, BC this week!

To view the collection or book an appointment please email



Thursday, January 10th, 2013
Co-founder Josh Sherman and Electrics Robbie Dapper

Co-founder Josh Sherman and Electrics Robbie Dapper


Screen Shot 2013-01-07 at 12.32.20 PMThat damn Fabs.

Screen Shot 2013-01-07 at 11.27.06 AM

Screen Shot 2013-01-07 at 11.27.27 AM

TGIF featuring our new design titled “It’s Nice”

Press from the

Press from the

Press from the

Press from the


Monday, January 7th, 2013

I have been attending tradeshows for 12 years. I watched ASR rise and fall, SIA is effected by Agenda’s success but continues to hold it’s place as the snow industries foundation to pre-book with major snow brands, and now WWSRA shows seem to be gaining more importance as rep shows used to be in the past.

This was YEA.NICE’s 3rd time attending Agenda, and it has truly been a launching pad for our brand over the last year. Agenda has grown to be one of the most, if not the most important show in our industry, and each time we show at Agenda we open new accounts, write orders, and I’m impressed by the amount of new accounts and international business we meet for the first time every show we attend!!

The future for Agenda looks bright, and even in this down economy I’m watching our small brand grow but we wouldn’t be able to do the business we are doing if Aaron hadn’t launched the Agenda Show 10 years ago. So congratulations to Aaron for 10 years of hard work success with Agenda, a show that we respect and will attend for years to come.

Enjoy our photos from our January 2013 showing!

- Josh Sherman (Co-founder of Yea.Nice)

Yea.Nice co-founder Josh Sherman at the booth

Yea.Nice co-founder Josh Sherman at the booth

New Yea.Nice snapbacks...hush hush.

New Yea.Nice snapbacks…hush hush.

More new Yea.Nice snapbacks

More new Yea.Nice snapbacks

Yea.Nice...It's a Nice Life.

Yea.Nice…It’s a Nice Life.

New Planted 5panel dropping in 30 days.

New Planted 5panel dropping in 30 days.

YEA.NICE skaters Marquis Preston, Mikey Haywood chillin in the booth

YEA.NICE skaters Marquis Preston, Mikey Haywood chillin in the booth

Tactics buyers writing orders at the booth! Stay tuned to for new Y.N product to drop

Tactics writing orders at the booth! These guys are family to our brand so stay tuned to for our new Y.N product to drop

Tina Grimes and her friend Lindsey dropped by the booth.

Tina Grimes and her friend Lindsey dropped by the booth.

The beautiful Talor Marion gracing the Yea.Nice booth.

The beautiful Talor Marion gracing the Yea.Nice booth.

Talor in love with our zebra Kenny.

Talor in love with our zebra Kenny.


The Wonderland booth with OC sales rep guru Mike Hamabe and owner Christoper Sean Friel. Mark Powell and Chris launched Wonderland less then 1 year ago and are already in the top accounts like American Rag and Fred Segel.

Matt Davis and Josh in the Port/W.A.A.R/Broken Homme booth.

Matt Davis and Josh in the Port/W.A.A.R/Broken Homme booth.

Malcolm Mcassy in the Ethika booth - 10 years and counting....

Malcolm Mcassy in the Ethika booth – 10 years and counting….

Mr. Matt Ladley gracing the cover of our latest catalog.

Mr. Matt Ladley gracing the cover of our latest catalog.

10 years of Agenda. Proud to be a part of the history.

10 years of Agenda. Proud to be a part of the history.



The show is over....packing up the truck

The show is over….packing up the truck

Breckenridge: Terrain Park Heaven

Friday, January 4th, 2013

If you are one of those people who spend all summer and fall, dreaming about perfectly groomed terrain parks, and half pipes, then you might want highly consider coming to, or moving to Breckenridge very soon.

I have been snowboarding here at Breck for close to 20 years, and their terrain park has always been their biggest draw. Over the years they have established themselves as one best resorts in the world for pipe and park riding, but after riding here the last month or so, I am going to go on record , and say that this place is hands down, the best park and pipe riding in the world!

Just today while I was hiking the pipe I was looking over to watch the kids hit the big jump line, and I was in total shock at how good all the riders are these days!

The tricks that were being dropped every other run would of turned the whole industrie upside down, just a few seasons ago. It really is mind boggling at how amazing the youth has become at snowboarding, and I don’t think it’s a coincidence that I am writing this article about how good the terrain is, while at the same time, these kids are progressing through the roof!

It seems to me that the riders are progressing as well as the terrain they ride. I think it’s safe to say that future of snowboarding looks bright and slightly terrifying, but in the end I think we are all in store to see great contests and video parts drop in the near future!

If anyone wants to see this explosion of awesomeness, then I’d recommend coming up to Breck on a sunny week day, and having yourself a picnic on the deck of the half pipe to watch the sport of snowboarding progress right in front of your eyes!

ps. Bring a camera, sunscreen and water too!

JJ Thomas






Wednesday, January 2nd, 2013

We’ve teamed up with Krush to preview our Spring/Summer 2013 Hats and Apparel line. Check out all of our new styles and colorways before they hit stores. Rate the line for your chance to win a free Yea.Nice prize pack full of goodies.


Wednesday, January 2nd, 2013

S/O to the Skool’d for rocking YEA.NICE in there latest music video! This one is definitely worth a watch, drunk instagraming keeps this crew on Focus!!


Monday, December 31st, 2012

Marquis Preston is for YEA.NICE in this new commercial from our brand featuring heavy slams and good skateboarding all in his Y.N 5-panel.

End Of The World | Fireball Friday

Friday, December 21st, 2012

First came the Y2K scare back on Jan 1 of 2000, when everyone said all the computers would break and technology would fail. That never happened, and now its Dec 21, 2012, and this is the day the Mayans said the world would end in one way or another.

Since this date has been getting closer, people have been preparing for Armageddon all over the world. Some people think that the world will come to a catastrophic end, by the way of floods, famine and every other horrible thing you could think of. Other people think that we are just coming up on a time of serious change.

We’d like to believe that we are just approaching a time of change, and hopefully it’s for the better. Either way, we over here at YEA.NICE are going to keep doing what we love to do every day, and what will be, will be.

We wish everyone a happy last day of the Mayan calendar, and again we want to encourage everyone to always go out and do what you want to do everyday of your life, and if you don’t like what your doing, then change it! Life is short, so try your best to spend it with company you enjoy.





Amendment 64 // Colorado’s New Frontier

Wednesday, December 19th, 2012

It’s a season of change for our home state of Colorado. Currently it is legal for people over the age of 21 to possess under an ounce of marijuana in the state of Colorado.

Everyone and their mom has a million questions on how this will pan out, and no one at this point has any answers.

The state is still in the process of figuring out how it will work out the specifics on this subject, but it does look like marijuana will be purchased like alcohol in the state of Colorado. As long as you are 21 plus, you should be able to purchase it.

It’s a new movement, and we will be watching it closely. I am curious to see if states like California follow suit, or if it will cause chaos, and be turned around as quick as it came!

The future will tell us all, but in the meantime I went into one of the biggest medical marijuana operations in the state, where one of my best friend works to see the process for my own eyes. This specific plant employes 100 people, and has benefits for all of them that is be comparable to some of the best corporate plans in the state!

Could the almighty hemp plant be one of the answers to state, and possibly even nationwide financial issues? Who knows, but its definitely worth trying out and seeing what can happen!

JJ Thomas




Winter Wonderland In The Wasatch Mtns.

Tuesday, December 18th, 2012

Winter showed up, and lucky for me it was right when I arrived here in Utah.

Every season I cross my fingers hoping that I will get in one quality powder day at Snowbird Resort in Alta, Ut. Today, that wish came true for me.

Thanks to the half pipe contest getting cancelled, and the storm clouds stacking up, we managed to get in a full day of bottomless turns at one of the funnest mountains in America.

Thanks to Jeremy Jensen and Forrest Gladding for being such great tour guides!

Photos by Forrest Gladding








Tuesday, December 18th, 2012

We will be debuting our new clothing lines at the upcoming Agenda Show January 4-5th. See details in the flyer below.

InHouse-Agenda-promo copy


Friday, December 7th, 2012

I know when the Holiday season comes around I’m always looking for good gift ideas to get for my friends and family. So this year I decided to create a list of some of my favorite ideas from products I’ve personally used and will be buying. Check out these brands and products and perhaps this will make your decision a bit easier this year!
- Josh Sherman

YEA.NICE “The Folded and “Yearly” beanies

At YEA.NICE there couldn’t be a better stocking stuffer then getting one of our beanies. At $20 it’s affordable and it’s a one size fits all so you don’t have to worry about returns. Click this link to pick one up today: Yea.Nice Beanies
Price: $20

Celtek Glove: JJ Thomas Pro Model

Celtek: JJ Thomas Pro Model

Celtek is hands down the best glove company in the world, owned and operated by Erik Leines (previously a pro snowboarder) Celtek delivers the most unique and well built products year in year out. Plus this is JJ Thomas’s pro model (Yea.Nice co-founder) so you know it’s good!
Price: $55.00
Link to glove: Celtek Gloves

Wonderland: Havasu

Wonderland was launched by Chris Friel and Mark Powell, two well respected industry veterans and the Havasu shades featured here is the best pair of sunglasses out. I’ve personally worn these for 4 months now and they feel and look just as good as day one. I get compliments on the Havasu’s every time I wear them and I promise you won’t be dissapointed with these.
Price: $110

Subscription to Transworld

A subscription to Transworld Magazine is a great gift. For $17.00 you can give someone 8 months of some of the greatest images and stories in skateboarding and snowboarding that will last a lifetime. This magazine changed my life when I got my first copy at 10 years old, and when I got on the cover of Transworld I realized that my passion for snowboarding came from years and years of reading this magazine as a kid.
Price: $16.97
Website: Transworld

W.A.A.R the Rork

WAAR is a company that is 100% american made. Every thread, every piece of fabric, all labor, every design is all sourced and created in the U.S.A. The Rork phone case is a gift that will last.
Price: $70

Supra The Donavyn Shoe

My friend at Supra hooked me up with a pair of these and I can’t believe how good the fit is and how well they support you. After 3 months these are still my daily office shoes to wear.
Price: $150.00

Starting To Feel Like Winter

Friday, December 7th, 2012

After weeks of endless sun it is finally starting to feel like winter up here in Summit County, Co.

This morning most resorts in the area are reporting an inch of new snow with on and off snow for the next 24 hours until its forecasted to pick up. If reports hold true we should be waking up on Sunday or Monday morning with storm totals between 6-12 inches of snow.

I know it’s doesn’t sound like a lot, but considering the current state of the snow pack, any new snow is very welcomed!

We’ll keep ya updated from up here and happy Friday everyone.

JJ Thomas




Zack Black / Interview / Style, Contests And Getting Laid

Wednesday, December 5th, 2012

JJ-You have good style, where does that come from?

ZB-I think that style is something that you develop over the years on a snowboard. From all of the videos I have watched and all the amazing people I have seen on a snowboard I would say that my style comes from what I enjoy the most about snowboarding, having fun. For me snowboarding isn’t just about being the best, its about enjoying everything I do on a snowboard and I believe that people can see that.

JJ-What comps can we look to see you in this year?

ZB-This year I will be competing all over the world and I am really excited for the season. I will be competing first at my home mountain in Breckenridge in the Dew Tour. After that I will be competing in the two Grand Prix’s this season and hopefully X Games in Aspen. I also am going to the World Cup at the Olympic location in Sochi, Russia in February before the US Open in Vail. With so many contests in Colorado I am looking forward to being in my home state and I know these contest will be at a level snowboarding has ever been before.

JJ-Did you know you were the first human ever to stand on a podium with a YEA.NICE sticker on your board!? That was a great day for us and hopefully you too! How does that make you feel?

ZB-I actually did know that and I am happy to have been able to do so well for myself and YEA.NICE that season. I am proud to have been representing YEA.NICE since Day 1 and although I lose hats like its my job I always am impressed with the new lines and love to support the fun side of life with clothing and hats that always turns heads and starts conversations.

JJ-Your mustache is the thickest it’s ever been, and seems to be peaking. How does that make you feel?

ZB-Its been a long mustache growing season for me (since August) and I am not sure if I will ever have the patience to grow another Thigh Tickler this thick. I think that mustaches get a bad rep but if I am ever going to crack into the porn industry I will probably have to grow one at least this defined.

JJ-Are you single?

ZB-Single and ready to mingle, just not stache haters please. Love it or leave it, or just give it a chance…

JJ-Do you get laid more or less with a mustache like that?

ZB-The mustache is a double edged sword. Some ladies can’t get enough, others call it creepy. It seems to attract either too young of ladies or too old of women (or the MILFs in between) but honestly it doesn’t really change my game I just roll with what I have, right now its a mustache.

ZB-I also just wanted to thank JJ and Josh for their support you guys kill it and I know that YEA.NICE has nowhere to go but up! If anyone out there wants to support two of the hardest working people I know just put on your YEA.NICE hat and let the good times roll.




Occupy Pando: It’s a halfpipe contest.

Wednesday, December 5th, 2012

Yea.Nice will be hooking up all the kids who register and compete at the event. Doesn’t look so bad does it, fun times and good snowboarding is always a good day.

New Video and Interview from our favorite indie band: South Of France

Saturday, December 1st, 2012

JJ- You guys put out your well-received debut album in September.  I know you spent a lot of time working on it, but what have you been up to since then?

SOF- We’ve just been playing a lot of shows.. really trying to get our live show as tight as possible before we do anything else.  We’ve been really lucky to open for some amazing bands throughout the past few months.  We opened for Two Door Cinema Club playing for a packed house at the Ogden Theater… that was pretty huge considering how big they are and how awesome their fans were. This month we are playing with Youngblood Hawke… they have been on tour with Passion Pit and make some pretty sweet dance tunes.  One of our songs was placed in a movie and 2 more have just been picked up for commercial use… so just trying to keep all of that stuff rolling.

JJ- What’s next then?

SOF- We are currently lining up our spring and summer schedule and it’s looking pretty awesome. We’re playing South By Southwest, TreeFort festival, Snowball Festival, We’ll be touring with some other cool bands and playing a lot of other shows in between all of that madness…. we have a really big opportunity on the table but I have to keep it secret until it’s 100%…  We’re also working on another album and are hoping to have it done within the next few months.

JJ- Tell me about these videos

SOF- We just wanted to put our live show experience into a video that we can share with everyone around the world who has supported us by either buying the album, liking us on facebook, and/or writing about us on their blogs.  We can’t tour the world yet… so… hopefully people can get a small taste of what it’s like when we play live by watching these.

Colin Spencer // New Video Part // Interview

Friday, November 30th, 2012

JJ- Sick part! Whats your favorite shot of yourself in you rnew edit, or the shot you are most proud of?

CS- I am stoked on the frontside 3 into the pow it’s my favorite trick.

JJ- Hows the knee healing and when do you plan on getting back on snow?

CS- I am feeling great learning a lot from this injury and really seeing the good.
I am waiting to talk with the Doctor soon but I am learning to be patient. I am going to come back smarter and stronger than before! Sometime in December I imagine will be some of my first turns this winter.

JJ- Are you going to film again with Yes this year?

CS-I will be filming with the YES guys again but would like to be involved in something else as well. I also want to do more contests this year.

JJ- I like that song you used, did you pick it?

CS- Yea it’s always hard picking a song but that one came on while I was working. I was feeling the vibe would sorta fit park and pow. Plus my buddy was Forrest was down to edit to it more than the other options I had picked out. Did you lime that jam?

JJ- Did you mean to jump in the river on the closing shot?

CS- Haha yea I like to get wet! I was pretty excited and knew that was my last line, the air looked fun and it was perfect because there was a nice lil pool in the river right there. Plus the Jeremy Dubs said he would by me some beers!

YEA.NICE Free Shipping Friday!

Friday, November 30th, 2012

Shipping is on YEA.NICE all day on all size orders. Today only.


Thursday, November 29th, 2012

The newest members of the Yea.Nice crew, Skool’d (to read about them click link) released their latest music video titled “Follow You Down”. Filmed in Iowa these kids are making some Midwest noise with over 50,000 views on there last video.

Winter Migration

Wednesday, November 28th, 2012

The bags are packed and the car is heading to Colorado. Tomorrow at Copper mountain the first half pipe of the season will open, and from there it is safe to say that the competitive snowboard season has begun.

Pros from all over the world will be flying and driving into Colorado, so they can get brush off the rust and quickly get ready for the fast approaching contests!

The first event is the Dew Cup at Breckenridge from Dec 12-15. Then the circus travels to Park City, Utah for the first stop of the Grand Prix series on Dec 21-23.

This is one of the most exciting times of the year and YEA.NICE will have riders in both events, so stay tuned and be on the lookout for some amazing snowboard action coming to you soon from Colorado.

JJ Thomas




Wednesday, November 28th, 2012

Fan Nail

Tuesday, November 27th, 2012

Fan mail on any level is cool, and is always an honor. Josh and I have been fortunate enough to receive letters from the supporters of YEA.NICE since day one, and we are forever grateful for that.

Please keep the feedback and desire for endless free stickers coming in! We value your words and inspiring images so much that we decided that once a month we will post our favorite YEA.NICE tagged photo on our blog, Instagram etc! #yeanice

JJ Thomas and Josh Sherman


It’s Beanie Season

Monday, November 26th, 2012

It’s that time of year again when you wake up in the morning and grab your favorite beanie before doing anything else.
I have been a beanie connoisseur since I can remember. I think it’s just part of being a pro snowboarder, and having my mother remind me that 80% of your bodies heat escapes through your head. Those words never left me, so I quickly took to beanies, and made them a vital part of my every day existence.
I take pride in picking the beanies and hats I spend months and years in as do many of us, and my favorite thing about beanies and especially our current line is choosing your color for the day. I often think that on some level I might have subconsciously started a headwear company with my friend Josh Sherman just so I could have a fresh and ample supply of hats on me at all times.
The bottom line is that I love beanies, and am more excited than ever to have our best line of beanies on hand right now to share with you guys. Thanks for the support and feel free to email us and let us know what your favorite hat or beanie is and if there’s a color way you want that we don’t provide!

JJ Thomas



Sunday, November 25th, 2012

The Good Life

Saturday, November 24th, 2012

Thanksgiving is my favorite holiday solely based on the name. What a great time to take a break from the daily grind and really ask yourself what things you are thankful for!
As we are getting closer to our third year in business I am more thankful than ever to be in business with such great, hard working people like Josh Sherman, Ryan Sabol, Chris Friel and Mark Powell.
This is only the start and with everyone working together the future looks brighter than ever!
Happy Thanksgiving everyone and thanks for the continued support.

JJ Thomas



Saturday, November 24th, 2012

As some of you know, Yea.Nice recently partnered with Eye Wars Distribution, and before I discuss that, I want to back track a couple years. I used to snowboard for Salomon and Bonfire, I was never one of their top riders but I got enough coverage in magazines to get a salary and travel budget from them that lasted for years until I got a phone call from the Salomon TM letting me know that they will not be renewing my contract. At the time, it was devastating, I broke down after that because being a snowboarder was my identity, that long bleach blonde hair I had was my identity, my red Audi and my place right off of Main street in Breckenridge was my identity…but before I was fired, JJ Thomas and I had already started working on Yea.Nice, in fact, we were making stickers and handing them out to our friends and I quickly realized that my “identity” was just built up in my head. I realized that you can reinvent yourself…and just like that, I moved out of Breckenridge, CO and moved to Boulder to focus on Yea.Nice. Being a “pro snowboarder” was over, I can still do it as a hobby and get it in when I have time, but it was no longer my identity.

On the left: That long bleach blonde hair in a Bonfire ad
On the right: A photo published a European magazine I forget the name of (sorry).

What I did next was the hardest year of my life, I became a server at the Mountain Sun and worked 8-10 hour shifts making very little, I went from traveling the world to asking if you want fries with that, lived in a 300 sq foot studio next a half-way house, sold my Audi, and had a hard time affording a new pair of shoes I badly needed…but we had already launched Yea.Nice by then, and I worked every free minute to learn how to run our little brand. JJ and I spent a lot of our own money to deliver you our first line, and after 13 months of waiting tables we were in 22 stores and had something on our hands. Then I decided that I was making life harder then it needed to be, that if I didn’t like waiting tables then I have to quit, regardless of it’s financial support. If you don’t like something, change it, so I did, and I applied for a sales position at a company called NBM and was hired. I quickly discovered a new passion…sales. I spent the next year there learning how sales work, how a business is run, and once again I was spending every free moment working on Yea.Nice, but now we had reached a new challenge with our brand. JJ and I had reached a point to where we couldn’t afford production for orders and we decided to begin looking for partners.

Here is a back shot of me waiting tables at the Mountain Sun

Now two years into Yea.Nice I had spent every spare moment building our brand with JJ Thomas and Ryan Sabol and it became very clear that we had a phenomenal brand. In our search for new partners we met Mark Powell and Chris Friel, Chris is a partner in Eye Ways and after a short trip to Costa Mesa, CA I gave them both a presentation and we negotiated back and fourth for the next 3 months and we decided to partner with Eye Wars. Overnight I had the opportunity to go full time with Yea.Nice and just like snowboarding, my passion had become my full time job.

What Eye Wars provides for Yea.Nice is all the back end services i.e. customer service, shipping center, warehouse, credit manager, a sales force and more. It allows us to focus on our brand, our product, our vision and ultimately give you something even more special, and even more unique then ever before.

I don’t think I’ve taken a day off of work in 2+ years since our launch, and I thought to myself, if all of this goes away, I know that Yea.Nice is a part of me, but not my identity and I think it’s important to understand the difference.

Looking ahead, it’s never been more exciting then now and I can’t wait to see where the brand will be in another 2 years. Before we go forward I need to thank the following people for helping our brand over the last couple years for getting us to where we are now: JJ Thomas, Ryan Sabol, Chris Friel, Mark Powell, Matt Senior, Devin Dollaz, Brandyn Koerber, Mike Lewis, Antonio Trujillo, Brett Pajerski, Ryan Whitford, all of our team riders, Neil Goss, Brady Mcneill, Wetrat, all of our retail partners, the crew at Mountain Sun, Jay Driscoll, Anthony Hull, Terry Ratzlaff, Tina Grimes, all of our media friends, Boydy, Jeff Cormack, Amanda Knost, our entire sales force, and to the people I forgot I apologize but you know who you are and I’m thankful for the support!

- Josh Sherman

Here I am with our new warehouse photo credit: JJ Thomas

A lineup of our new snapbacks.


Happy Thanksgiving

Thursday, November 22nd, 2012

Happy Thanksgiving, we are grateful for you!

Black Friday on !

Tuesday, November 20th, 2012

This Friday we’re celebrating Black Friday with a 30% off all products from 9am – 5pm! Don’t miss it!

Yea.Nice press on Transworld Business!

Monday, November 12th, 2012

Thanks Transworld Business, make sure to go to there site to see the full press release, it will crack you up:

Free Shipping Friday! Use checkout code: 112FREE

Friday, November 9th, 2012

A message from Y.N crew members Skool’d: Get out and vote!

Tuesday, November 6th, 2012

Get out and vote! Enjoy the message from Yea.Nice crew members “Skool’d” and have a great day.

Election Day Sale Exclusive!

Tuesday, November 6th, 2012

It’s election day! To embrace the election were offering an exclusive: 10% off The Patched 5-panel all day and today only. Now get out and vote!

Yea.Nice Style Highlight: THE PATCHED

Monday, November 5th, 2012


Friday, November 2nd, 2012

Halloween Beanie Sale: 10% off all Y.N beanies today only.

Tuesday, October 30th, 2012

Today only YEA.NICE is celebrating the day before Halloween beanie sale! Get 10% off all beanies today with the discount code: 10-HALLOWEEN

YEA.NICE Style Highlight: The Wildstyle! Cheetah

Monday, October 29th, 2012

YEA.NICE launches new Holiday 2012 line and brand new website!

Monday, October 22nd, 2012

YEA.NICE has officially launched our newest Holiday 2012 line and website!! Cruise the entire website to view new products, new team riders, new features, new videos, and more. For all that have been following YEA.NICE or have just discovered our brand, welcome to the brand new line and site.


Friday, October 12th, 2012

When co-founder Josh Sherman started YEA.NICE with JJ Thomas he was working a day job in a restaurant to make ends meet. Almost 3 years later and he is working full for the brand. The YEA.NICE story is more then living and breathing the action sports lifestyle, it’s about perseverance, hard word, and dedication to delivering YOU what’s next. No doubt we are all about giving you the best headwear out, but it’s our story that you believe in.

YEA.NICE rider Mark Hoyt releases his 11-12′ video part…it’s insane.

Wednesday, October 10th, 2012

YEA.NICE “Wildstyle! Zebra” 5-Panel dropping this month!

Tuesday, October 9th, 2012

YEA.NICE “Wildstyle! Cheetah” 5-panel drops this month.

Monday, October 8th, 2012

YEA.NICE “Wildstyle! Cheetah” 5-panel drops this month // 100% cotton with an all black closure clip // Holiday 2012 line // Drops this month – stay tuned for the release online.

JJ Thomas and Todd Richards talk about the upcoming snowboard season on Inside Ali Sports.

Wednesday, October 3rd, 2012

This is a must watch to get caught up on what video’s are dropping, what contests are going down, and what pro snowboarders are standing out now.

At YEA.NICE, it’s not always easy to make the cut, here we interviewed an entrepreneur who previously owned a fortune 500 company for our brand…but sometimes, not everyone is a good fit.

Tuesday, October 2nd, 2012

Sneak Peak! SPRING 13 samples…

Monday, October 1st, 2012

JJ Thomas’s newest column “Something.Nice” in the newest Snowboard Colorado Mag!!

Thursday, September 27th, 2012

More JJ news! Check out the October issue of Snowboard Colorado Magazine to read JJ Thomas’s newest column “Something.Nice” // This issue he talks a story never told on his journey to a bronze medal at the Olympics, his 100+ fever the day of the event, and how he got through it // Inspiring.


Tuesday, September 25th, 2012

YEA.NICE x Hot Dawgs & Hand Railz! We had a fun day at Big Bear, CA – 5,000 kids, handed out a LOT of stickers, arm wrestling contests and it was good seeing kids in YEA.NICE at the event!! Thanks to everyone for a fun day.


Friday, September 21st, 2012


Tuesday, September 18th, 2012

New YEA.NICE full page ad in Snowboard Colorado Magazine

Monday, September 17th, 2012

Featuring Matt Ladley // The Sabol Snapback // Available now at Tactics // October issue of Snowboard Colorado Magazine

Sneakpeak // YEA.NICE beanies drop October 15

Friday, September 7th, 2012


Monday, September 3rd, 2012

It’s a left..Labor Day Weekend in San Diego, California.

YEA.NICE rider JJ Thomas’s photos from New Zealand

Thursday, August 30th, 2012

JJ just spent the last month in New Zealand killing it in the halfpipe and crushed the world heli challenge, stay tuned as he’s gearing up for another big winter.


Friday, August 24th, 2012

Spotted on Ink Kids instagram this morning rocking the new YEA.NICE Forever Young shirt from our Fall 2012 line out now. Young Jerz is on the far right next to Ink Kid in the shirt, Young Jerz produced the video below.

You can pick up this shirt now at this link: Forever Young Shirt

YEA.NICE partners with EYE WARS Inc – This is the story.

Thursday, August 23rd, 2012

I launched YEA.NICE October 2, 2010 with JJ Thomas. We’ve worked nonstop since that date…sleepless nights, 90 hour weeks, I’ve worked multiple jobs to support the brands growth, you name it – we’ve put blood, sweat, tears, our jobs and money on the line – and it’s worked because of the response you all have given to YEA.NICE. Our brand is here to offer you a new flavor that you won’t get anywhere else, and recently we did one of the best things we ever could of for YEA.NICE, and that was partner with EYE Wars Inc. After two years, I’m proud to say I only work for YEA.NICE because I know what I’ve had to do to get here. Click on the link below and read the interview – I promise to continue delivering the best goods you won’t get anywhere but at YEA.NICE…stay tuned, this is just the beginning…

- Josh Sherman / co-founder of YEA.NICE

Click this link: YEA.NICE x Eye Wars Inc. to read the full story.

Sneak peek at the Wild Style! series

Wednesday, August 22nd, 2012

Dropping October…


Wednesday, August 22nd, 2012

Marquis Preston is an animal, this dude slays it and this video part is so legit. I remember filming video parts from my snowboarding days and to even comprehend the amount of motivation, pain, time, and energy he put to get this footage is really mind blowing. Watch and get down with MARQUIS PRESTON -Josh Sherman co-founder of YEA.NICE

YEA.NICE welcomes MIKEY HAYWOOD to the team!

Tuesday, August 21st, 2012

YEA.NICE would like to welcome Mikey Haywood to the team! Mikey is out of Longbeach and just dropped his new promo “No Hope” – more to come from YEA.NICE x Mikey…stay tuned.


Friday, August 17th, 2012


Monday, August 13th, 2012

YEA.NICE just got back from the 3 day KNOWSHOW in Vancouver, Canada and it was a phenomenal show. Thanks to all the crew up there for the support! Check out a couple pics from our booth.


Monday, August 13th, 2012

YEA.NICE has launched in all 21 doors at Active Ride Shop, these are the crews at Tustin, Costa Mesa, Irvine, Brea, and Orange! These are good peoples and will be stoked to share YEA.NICE with you once you get in the door!

The Tustin crew

The Irvine Spectrum crew

The Active Orange crew

The Brea Crew

The Costa Mesa Crew

View the Spring 2013 YEA.NICE collection tomorrow at the KNOWSHOW booth #630!!

Wednesday, August 8th, 2012

To make an appointment please email, the show continues from August 9th – 11th.

YEA.NICE featured on Transworld Biz from the Agenda Show!

Friday, August 3rd, 2012

YEA.NICE was recently featured on Transworld Biz from our appearance at the Agenda Show in Long Beach, CA August 2012!


Friday, August 3rd, 2012

At last weeks Dirty Disco Kidz concert a kid in the front was rocking the DJ II purple/white snapback and it was mandatory he got shots ALL night long. We love seeing this! Congrats to DDK for another sold out and ridiculous show.

YEA.NICE at KNOWSHOW next week!

Friday, August 3rd, 2012

YEA.NICE will be at the KNOWSHOW next week in booth number 630! To view the collection or book an appointment contact


Friday, August 3rd, 2012

YEA.NICE at the Agenda show was CRAZY. We’re not saying that Justin Beiber hung around our booth ALL day long, but Justin Beiber hung out in our booth all day long. It was great showcasing our newest and best headwear colorways and shirt/tank top designs.

DIRTY DISCO KIDZ x YEA.NICE show this Friday night!!

Monday, July 23rd, 2012

ATTN: The Dirty Disco Kidz are coming together for their only show in Madison, WI this summer! We are tossing out YEA.NICE snapbacks from the new line // July 28th 9pm – 2:30am // 18+ // LET’S DO THIS.

Watch YEA.NICE co-founder JJ Thomas in new episode of “Livin Louie Vito” rocking the Y.N Yearly beanie!

Sunday, July 22nd, 2012

Congrats to our good friend Louie for one of the best winters any snowboarder has ever put down!


Friday, July 20th, 2012


Wednesday, July 18th, 2012


Wednesday, July 18th, 2012


Wednesday, July 11th, 2012

YEA.NICE is exhibiting at Agenda, email or call 714-975-5611 to book your appointment!

YEA.NICE presents 80′s Movie’s Nights at Active Ride Shop every Friday in July!!

Monday, July 9th, 2012

YEA.NICE featured on Staged Incident!

Thursday, July 5th, 2012

YEA.NICE featured on Staged Incident!

This website features what’s next in music, culture, fashion, and is building a huge following quick…check it out and thanks to Staged Incident for the plug.

New YEA.NICE ad in Snowboard Colorado Magazine!

Sunday, May 20th, 2012

Check out Anthony Hull in the latest YEA.NICE ad! Shot by Terry Ratzlaff in the Denver. Anthony is rocking the DJ II in Black/Green color combo.

YEA.NICE interview on Transworld Business!

Friday, May 4th, 2012

Check out Transworld Business today to read the interview with YEA.NICE co-founders JJ Thomas and Josh Sherman, and check the new line that’s DROPPING. BAM!

YEA.NICE Interview on Transworld: Click this to view

New Livin Louie Vito X-Games episode is out with co-Founder JJ Thomas!

Monday, April 30th, 2012

Watch the latest Livin Louie episode with YEA.NICE’s JJ Thomas! JJ is rockin the YEA.NICE Sabol Hoodie and Yearly Beanie that drops soon. When we do drop it, those items will be super limited. JJ comes in at 6:38!

The DIRTY DISCO KIDZ play live tomorrow night!! Magestic Theatre – Madison, WI!!

Thursday, April 26th, 2012

EVERYONE in the state of Wisconsin! The Dirty Disco Kidz are at the Majestic Theatre tomorrow night in Madison, WI!! If you’ve ever been to a DDK show then you know how rowdy it gets..last show we did with DDK ended with champagne bottle popping, naked girls, cops, shots, dancing, debauchery, all in the name of fun and putting on a good show. If you don’t know the Dirty Disco Kidz then watch the video –>


Thursday, April 26th, 2012

We make some of the best headwear but also some of the most limited so everyone PLEASE hang tight! We’ve been getting crushed with questions on where to buy new YEA.NICE product and all we can say is it’s coming soon! Take a sneak peak at what’s to come…

YEA.NICE die cuts are on the way!

Friday, February 24th, 2012

Wow! 1,189 comments! To everyone getting a YEA.NICE sticker we salute you. We don’t sell our stickers, and if you have one, it means we gave it to you and it means something.

Co-founders JJ Thomas & Josh Sherman talk about the birth of YEA.NICE.

Tuesday, December 27th, 2011


Sunday, December 18th, 2011

Ask YEA.NICE Pro JJ Thomas any question you want!

Monday, November 28th, 2011

Have you ever wanted to talk to a pro snowboarder and ask what it takes to be a pro? Or what it takes to win a bronze medal in the Olympics? An X-Games gold medal? Be a Dew Tour Champ? Launch a company? Or maybe you just want to ask JJ Thomas if he wants to go snowboarding with you this weekend. Whatever it is, leave your questions on the YEA.NICE Facebook page and JJ will directly answer any questions you have all week long! Getting to know our brand and the crew just got a little sweeter – ask away!

YEA.NICE rider Colin Spencer snags a full page in the new Snowboarder Magazine.

Thursday, November 10th, 2011

Colin Spencer has been coming up quick for the last two years and this photo shows this kid is serious. Expect big things this year.

Photographer: Aarron Dodds

Check out YEA.NICE rider JJ Thomas’s new ad in Snowboard Colorado Mag. It’s a good look.

Sunday, November 6th, 2011

Shot in Denver, CO by Terry Ratzlaff this ad was a fun one to shoot. JJ is an easy going guy and shooting with him is always fun, the shot here JJ and Josh Sherman were just joking around as Terry caught the moment. Check out our dealer page for a local retailer to pick up your “Focker”.

JJ Thomas rocking "The Focker" available at a YEA.NICE retailer